Add a new option (like Color, Size, or Material) to many products at once. EditEngine, the bulk editor for Shopify, lets you append the option and its values across every matched product in a single run — and choose whether to also generate variants for every value combination.

Create Product Options is an action, not a value edit. Each matched product gets one new option appended to its existing options list. Products that already have three options (Shopify's per-product limit) will be skipped at apply time.

Two distinct strategies live behind the Variant strategy dropdown. Leave as is keeps your variant count flat; Create variants multiplies it. Pick deliberately — the difference is significant.

Step 1: Pick the Create Product Options action

In the Configure Product Edits panel, click Select Field.

The Configure Product Edits panel with the Select Field button highlighted

The Select Field modal opens. Create Product Options lives under Product Fields, near the other option-related entries.

The Select Field modal with Create Product Options highlighted under Product Fields

Click Create Product Options. The configuration panel switches to a form with four inputs: Option name, Values, Position (optional), and Variant strategy.

The empty Create Product Options form with Option name, Values, Position, and Variant strategy fields

Step 2: Enter the option name and values

Option name — what the option will be called on the storefront (e.g. Color, Size, Material). Single text input.

Values — the values for that option, separated by commas or new lines. Red, Blue, Green and a three-line list with one value per line both work.

The form filled with Option name "Color" and Values "Red, Blue, Green" — a yellow warning banner reminds you that LEAVE_AS_IS only applies one value to existing variants

The yellow banner above is important: with the default Leave as is strategy, only the first value (Red) actually attaches to existing variants. The other values (Blue, Green) become defined option values on the product but no variants are created for them. If you want variants for every value, switch the strategy in Step 4.

Position (optional) — leave blank to append the option to the end of the product's option list. Type 1, 2, or 3 if you want it inserted at a specific slot.

Step 3: Choose a variant strategy

Two options. They behave very differently.

Leave as is (Recommended)

Adds the option to each product but does not create new variants. Existing variants get the new option attached with the first value as a default. Variant count stays the same.

Use this when:

You're standardising option names across a catalogue (e.g. adding a Material option you'll fill in later).
You don't want to multiply your variant count.
Products have many existing variants and you'd risk hitting Shopify's per-product variant limit.

Create variants

Generates new variants for every combination of the values you entered.

The form with Variant strategy switched to Create variants — the LEAVE_AS_IS warning is gone

Use this when:

Each product currently has one variant and you want to expand it (e.g. one T-shirt → Red / Blue / Green variants).
You're confident the matched products won't blow past Shopify's 2048 variant per product limit.

Warning: combinatorial growth is real. A product with 10 sizes × 5 colors × 4 materials = 200 variants. Add another 5-value option with Create variants and you're at 1000. Filter aggressively before running this.

Step 4: Run the edit

Hit Start Bulk Edit Now. Every matched product gets the option added with the values and strategy you picked.

What happens to each product:

Option appended to the product's options list (or inserted at the position you specified).
Existing variants get the new option attached. Under Leave as is, they all get the first value; under Create variants, Shopify generates the full combination set.
Products that already have 3 options are skipped — Shopify allows a maximum of three options per product.
Products that already have an option with the same name are skipped to avoid duplicates.

After the run

The change is reversible from the History page using Undo, which removes the option (and any variants created with Create variants) from the affected products.
Run Leave as is first, then a follow-up edit (Update Product Options or per-variant edits) to set the right value on each variant. That two-step workflow is safer than going straight to Create variants when you have many variants already.
Filter your run to the smallest reasonable set first — for instance, products in a specific collection or with a specific tag — and confirm the count in Edit Preview before clicking run.