Option 1 Value is the label assigned to a variant for the product's first option — the "Small" in a Size option, the "Red" in a Color option, the "12oz" in a Weight option. EditEngine's bulk editor lets you append, prepend, trim, or find-and-replace this label across many variants at once, instead of opening each Shopify product page by hand.

Option 1 Value is a variant field. A product with five variants gets five updates — one per variant. If a product has no extra options, its single variant uses Default Title as the Option 1 Value.

There is no "set to fixed value" action here on purpose. Setting every matched variant's Option 1 Value to the same string would collapse them into duplicate variant identities, which Shopify rejects. The available actions all preserve uniqueness by transforming each existing label.

Step 1: Pick the Option 1 Value field

In the Configure Product Edits panel, click Select Field.

The Select Field button in the Configure Product Edits panel

The field picker opens. Option 1 Value lives under Variant Fields. Scroll or type "Option 1" in the search box to jump to it.

The Select Field modal with Option 1 Value highlighted under Variant Fields

Click Option 1 Value. The configuration panel switches to a How to edit Option 1 Value dropdown defaulting to Add text to end, plus an input for the text to append.

Step 2: Choose how to change the option value

Five actions are available.

Append or prepend

Add text to end — append text to every variant's Option 1 Value (e.g. (Old Stock)).
Add text to beginning — prepend text (e.g. [2025] ).

Trim

Remove text from end — strip a suffix that's appended on every label.
Remove text from beginning — strip a prefix.

Find and swap

Find text and replace — swap one substring for another across every matched variant. Optional case-insensitive matching.

The inputs change based on what you pick.

Step 3: Enter the value

Add text to end / Add text to beginning

A single input. Whatever you type gets appended (or prepended) to every matched variant's Option 1 Value. Leading and trailing spaces are kept as-is, so include them if you need a separator.

Add text to end with " - Pre-Order" in the input; the Edit Preview on the right shows Default Title → Default Title - Pre-Order

In this example, every matched variant's Option 1 Value gets - Pre-Order tacked onto the end. The Edit Preview on the right resolves the change per variant — a quick way to confirm before you run.

Remove text from end / Remove text from beginning

Same shape — one input. Whatever you type is stripped from the matching end of every label. If a variant doesn't have that prefix or suffix, it's left alone.

Find text and replace

Two inputs (search and replacement) plus a Case insensitive checkbox. Use this to clean up typos, retire a season label, or normalize abbreviations across the catalog.

Find text and replace mode with "Default" in Search for this text and "Standard" in Replace it with this text; preview shows Default Title replaced with Standard Title

Leave the replace field blank to delete the matched substring outright. Tick Case insensitive when the existing labels mix cases (e.g. red, Red, RED — all matched by red).

Use a dynamic value when the suffix should differ per product. The Add dynamic value link above each input lets you insert a token like {{product.vendor}} or {{variant.sku}}, so each variant gets a label derived from its own data instead of one literal string.

Step 4: Filter, preview, then run

Use the Filter Products to Edit panel up top to limit the change to the right variants — by collection, vendor, type, tag, or option name. Without a filter, every variant in your catalog is matched.

The Edit Preview on the right shows the original Option 1 Value struck through and the proposed new value next to it, per variant. Skim through a few rows before clicking Start Bulk Edit Now.

After the run

Option 1 Value changes are reversible from the History page using Undo.
Renaming an option value affects how variants appear on the storefront and in the admin variant picker. If your theme or apps reference specific values (e.g. URL query params like ?variant=Small), update them too.
The Add / Remove / Find-replace actions are not idempotent — re-running the same edit keeps applying the change. Running "Add text to end: - Pre-Order" twice produces - Pre-Order - Pre-Order. Always rely on the Edit Preview before a re-run.
For products with three options, repeat the process with Option 2 Value or Option 3 Value if you need parallel edits across all option positions.